Graphic Design & Illustration

Puffaré x PlayPop

Puffaré is a brand collaboration of Funsicle with Toys”R”Us Asia and their sub-brand PlayPop. It was fun to develop an inflatable fashion product line all the way from the logo, to pouch shape, to zipper colors and tags, to packaging.

 Initial logo exploration directions

Initial logo exploration directions

 Final Puffaré logo

Final Puffaré logo

 Packaging design

Packaging design

Puffara_Packaging.jpg
 Initial structure exploration sketches

Initial structure exploration sketches

 Structure design mockups

Structure design mockups

 Final products

Final products

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Puffare_DoublePageq1.jpg
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Puffare_DoublePageq2.jpg
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 “Keep it stylish, keep it simple! This pouch is perfect for those who want to carry their essentials without the bulk. Compact, chic, and ready to go!”

“Keep it stylish, keep it simple! This pouch is perfect for those who want to carry their essentials without the bulk. Compact, chic, and ready to go!”